Financial Technology Association
New Target led a comprehensive rebrand for the Financial Technology Association, crafting a bold visual identity and modern design system that reflects its leadership in fintech policy.
The Challenge
The Financial Technology Association (FTA) is the leading policy voice of fintech, championing innovation and advocating for smart regulation that benefits consumers, businesses, and the broader economy. To match its leadership role in the industry, FTA needed a brand identity and digital design system that conveyed credibility and professionalism. The goal was to establish strong brand recognition with policymakers, regulators, and stakeholders through a modern, unified website that reflected its growing influence in shaping the future of financial technology.
The Solution
New Target partnered with FTA on a full-service brand and digital engagement to design a bold, recognizable brand identity that reflects its leadership in fintech. Our work began with a reimagined logo and design system that established consistency and credibility across audiences. We then extended the brand through updated collateral, illustrations, and event branding to ensure FTA’s story resonated across all touchpoints, physical and digital. We extended the new brand online by designing and developing a new website, providing a unified digital presence that supports the brand’s identity.
Design + Rebrand
Logo & Brand Identity
A polished new logo balances fintech professionalism with modern accessibility.
Color & Visual Language
A flexible palette and visual system was designed to resonate with corporate and regulatory audiences.
Custom Illustrations
Use of original artwork brings FTA’s story to life across the website and email campaigns.
Updated Collateral
The rebrand was extended across all materials, including printable member handouts and other organizational resources, ensuring consistency online and offline.
Website Design + Website Development
To extend the new identity into FTA’s digital ecosystem, we successfully delivered a streamlined WordPress website that carries the refreshed brand into an accessible, mobile-first experience. Built for flexibility and scalability, the website enables staff to manage and grow content with ease while maintaining brand consistency. Accessibility, performance, and security were prioritized to ensure reliability, but the site’s core purpose remains clear: to serve as a platform that amplifies FTA’s brand voice, visual identity, and thought leadership.
Collaboration + Ongoing Support
Cross-Functional Engagement
Stakeholder workshops, feedback sessions, and iterative design reviews kept the project aligned from start to finish.
Special Project – CEO Summit
During the redesign project, New Target partnered with FTA to craft a unique event branding for FTA’s CEO Summit, including the event brand identity, landing page, in-person backdrops, signage, and email marketing designs.
Ongoing Services
Post-launch, New Target continues to support FTA with website maintenance, hosting, and marketing campaigns.
Results + Impact
Unified Brand Presence
A cohesive, compelling identity across web, email, and visual media reflect FTA’s leadership and vision.
Streamlined Operations
The intuitive CMS and flexible design system reduces reliance on external support and accelerates content updates.
Enhanced Digital Experience
The modern user journey helps visitors quickly access key initiatives, resources, and leadership insights.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
