Insights Origin Marketing Analytics
The Google Analytics alternative marketing analytics platform supported by your digital agency partner, us.
In our digital-first era, data reigns supreme.
Marketing analytics turns website and campaign data into decisions your team can trust. Insights Origin is New Target’s analytics platform and reporting service built to help you understand what users do, why they do it, and what to improve next.
We deliver analytics setup, event tracking, dashboards, and ongoing analysis to nonprofits, associations, brands, and government teams for outcomes like clearer attribution, better conversion rates, and smarter budget allocation. You get reporting that is practical, consistent, and supported by real people.
Let’s chat about your marketing analytics needs today!
Why Choose Insights Origin Marketing Analytics?
Complete Data Ownership & Privacy Compliance
Our marketing analytics platform is built on the foundation of complete first-party data ownership and strict adherence to global privacy regulations, including GDPR when required. With us, your data isn’t just a commodity, it’s a confidential asset, guarded with the highest standards of privacy and security.
Comprehensive Analytics Suite
Discover a marketing analytics suite of tools so comprehensive, no digital footprint is too small, no ecommerce behavior too subtle. Real-time analytics, visitor behavior insights, and conversion tracking are all at your fingertips, offering a panoramic view of your digital landscape. Empower your marketing with data-driven decisions that pave the way for unmatched growth and efficiency.
Ease of Integration
Integration with Insights Origin Marketing Analytics by New Target is as seamless as it is straightforward. Our platform gracefully aligns with your existing website, ecommerce platform, or CMS, and turns complex data into clear insights. Coupled with an intuitive reporting dashboard interface and customizable dashboards, you’re equipped to navigate the vast seas of data with ease and precision.
Data Validation & Tacking Quality
We audit your tracking, validate key events, and test real user paths so your reporting reflects what is actually happening. You get cleaner data and fewer surprises in reporting meetings.
Embark on your journey with New Target through a streamlined onboarding process. Our support team is ready to assist you with documentation, tutorials, and direct support, ensuring a smooth transition and successful implementation of your new marketing analytics platform.
Data Migration and Integration
Adding Insights Origins to your marketing analytics is seamless. Our marketing analytics platform is designed for easy migration and user-friendly experiences, ensuring you’re supported every step of the way. Our set up fee includes connecting with Google. If you need to connect to another data set beyond these to your Insights Origins marketing analytics platform, and it has an API, we’ll be able to integrate it for a modest additional fee.
Pricing and Plans
Explore our flexible pricing options, designed to cater to organizations of all sizes. Whether you’re testing the marketing analytics waters or diving deep with our enterprise solutions, New Target offers the perfect balance of features and affordability.
Professional Plan
Are you a small to medium-sized business looking for comprehensive analytics to drive growth? Get started with advanced analytics at an affordable price.
Enjoy flexibility with customizable reporting and dashboards. Enhance your ecommerce strategies with specialized tracking. Improve your SEO and marketing efforts with targeted insights.
- Advanced analytics reporting
- Real-time data & full visitor behavior
- Tracking
- Ecommerce tracking and optimization
- Custom dashboards
- SEO keywords overview
- Email support
- Heatmaps
- Form analytics
- Session recordings
Enterprise Plan
Are you a large enterprise with sophisticated analytics requirements and high data volumes? Experience a tailor-made analytics solution that scales with your business.
Benefit from personalized support and guidance. Gain unparalleled insights with advanced features and integrations. Ensure your team is proficient in maximizing the value of analytics with dedicated training.
- Includes all the Professional Plan features plus:
- Unlimited data tracking
- Custom data models and integrations
- Advanced SEO analysis
- Dedicated account manager
- 24/7 priority support
- Onsite training sessions
Frequently Asked Questions
Insights Origin is New Target’s advanced marketing analytics platform designed as a next-generation alternative to Google Analytics. While GA focuses on data collection and reporting, Insights Origin is engineered to reveal deep behavioral insights and conversion pathways that help you move users from casual browsing to committed engagement. It’s about more than tracking clicks—it’s about understanding what drives action.
If you’re looking for a more strategic, privacy-focused, and conversion-centric analytics solution, Insights Origin offers a powerful upgrade. It not only uncovers the why behind user behavior but also aligns directly with your marketing objectives. Paired with New Target’s expert digital support, you’ll get more than just metrics—you’ll gain a partner in performance.
Insights Origin empowers your team by providing actionable insights into how users interact with your digital experiences. By tracking deeper engagement signals and identifying which channels and content actually drive conversions, the platform enables more intelligent campaign optimization and better ROI. These insights can be further amplified through our content marketing and digital strategy services.
Yes. Privacy and data integrity are core principles of the Insights Origin platform. It’s built to meet today’s privacy expectations and legal requirements, providing transparency, secure data handling, and control over personal information. If you’re seeking a GDPR- or CCPA-conscious alternative to GA, Insights Origin is built with that in mind.
With Insights Origin, you don’t just get a platform—you get a team. New Target’s digital experts work alongside your team to ensure accurate setup, interpretation of insights, campaign integration, and continuous strategic improvement. Our support is tailored to your organization’s goals and bandwidth, whether you need full-service analytics or collaborative advisory.
Insights Origin integrates smoothly with your existing digital ecosystem, including websites, CRMs, email platforms, ad channels, and more. Whether you use Salesforce, WordPress, or HubSpot, our team ensures a seamless implementation that enhances your martech investments. See how this complements our CRM integration services and user experience design capabilities.
Our marketing team operates out of two creative hubs—Washington, DC, and Southern California—but we also proudly embrace remote work. This flexibility allows us to hire the most talented people no matter where they live, expanding our reach beyond the boundaries of our physical offices. Whether someone is based in the city or tucked away in a small town, we function as one seamless, collaborative team—connected by purpose, not just proximity.
Want a peek behind the scenes? Check out this fun video to see how our team gets things done from wherever they call home!