Challenge
As Pulmuone’s global brand evolved to emphasize vibrancy and modern meal inspiration, the Pulmuone USA website no longer reflected the energy of the brand. The site needed to move beyond a visual refresh and support a clearer, more unified story across a growing product portfolio, including bringing the Plantspired brand into the Pulmuone product offerings.
Pulmuone also needed landing pages for social and marketing campaigns such as Lunar New Year and Earth Day, while better highlighting the strong engagement coming from its global social community. At the same time, managing product information had become more complex as the lineup expanded. The challenge was to create a website that could support brand storytelling, community engagement, seasonal campaigns, and internal efficiency in one cohesive platform.
Our Solution
We partnered with Pulmuone to transform the website into a flexible digital platform built to evolve with the ever–expanding product lineup. We applied the refreshed global branding across the U.S. site, integrated Plantspired into the primary product experience, and created dedicated spaces for community content and seasonal moments like Lunar New Year. Beyond the front end, we strengthened the overall digital foundation by simplifying product management, supporting ongoing email marketing through HubSpot, and providing reliable hosting to support performance and stability. The result is a cohesive platform that connects brand, culture, community, and operations.
What We Did
Redesigned the U.S. Website with Pulmuone’s Global Branding
We translated Pulmuone’s refreshed global brand into a cohesive U.S. website experience by updating color usage, typography, and layout patterns. We established consistent design standards across page templates and content types, so the site clearly reflects the Pulmuone brand while supporting both evergreen content and seasonal storytelling.
Integrated Plantspired Into the Core Product Experience
Integrated Plantspired Into the Core Product Experience
To introduce Plantspired in a clear and intentional way, we designed and developed a custom landing page that brought the product line fully into the Pulmuone ecosystem. We positioned Plantspired as a natural extension of the Pulmuone family, while also highlighting the distinctness of the brand by applying a custom color palette and style to the Plantspired pages.
Elevated Community Engagement Through User Generated Content
We created a dedicated landing page to showcase user generated photos and videos tagging Pulmuone on Instagram. Highlighting real customer content reinforced authenticity, demonstrated product versatility, and reflected how people use Pulmuone products in everyday meals.
Streamlined Product Management for Long Term Growth
Behind the scenes, we restructured product architecture and backend workflows to make it easier for the Pulmuone team to manage and update product information. The improved system reduced friction, supported future product growth, and allowed for faster updates without adding maintenance overhead.
What We Do. Our Ongoing Work:
Designed a Culturally Grounded Lunar New Year Experience
For Lunar New Year, we delivered a seasonal landing page that honored Pulmuone’s Korean heritage while remaining accessible to a broad audience. The page used Korean inspired colors, educational cultural facts, and celebratory storytelling to create a timely experience that connected tradition with modern food culture. To carry the Lunar New Year excitement through, we also designed a custom email newsletter delivered through HubSpot.
Created an Earth Day Landing Page Featuring Original Video Content
For Earth Day, we designed and launched a dedicated landing page centered on an original video featuring Chef Edward Lee. The page connected Pulmuone’s commitment to thoughtful food choices and sustainability with a clear, human story led by a trusted culinary voice. The result was a focused campaign moment that reinforced Pulmuone’s values, elevated original video content, and educated consumers about a sustainable meal swap.
Streamlined Product Management for Long Term Growth
Behind the scenes, we restructured product architecture and backend workflows to make it easier for the Pulmuone team to manage and update product information. The improved system reduced friction, supported future product growth, and allowed for faster updates without adding maintenance overhead.
Supported Pulmuone’s Presence at Expo West Across Digital and On-Site Touchpoints
Natural Products Expo West Conference is the industry’s defining event. At the event, we supported Pulmuone with a set of coordinated digital and physical assets designed to drive awareness and engagement before and during Expo West. We created a custom tasting menu landing page to highlight featured products served at the conference, designed vendor booth webpage layouts, and launched a billboard truck featuring a Pulmuone ad created by New Target. Together, these efforts extended Pulmuone’s brand beyond the booth, creating a consistent and visible presence that helped Pulmuone stand out at Expo West.
Email Marketing and Campaign Execution Through HubSpot
Ongoing, we support Pulmuone’s email marketing through HubSpot, extending the website redesign into email communications. We design custom email templates that match the updated site, develop content calendars, draft campaign and newsletter emails, and manage scheduling and deployment. This approach helps Pulmuone maintain a consistent and reliable cadence for product launches, seasonal campaigns, and ongoing brand communication.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
